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Old 02-15-2012, 12:24 PM
duongdd duongdd is offline
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The Tipping Point: How Little Things Can Make a Big Difference


Author: Malcolm Gladwell
Paperback: 301 pages
Publisher: Back Bay Books (January 7, 2002)
Language: English
Amazon Best Sellers Rank: #214 in Books
Book Description:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.


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The Tipping Point: How Little Things Can Make a Big Difference

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